Not in Fashion: Photography and Fashion in the 90s
Exhibition catalog for the exhibition of the same title held from September 25, 2010 to January 9, 2011 at the MMK (MUSEUM für Moderne Kunst) in Frankfurt, Germany.
In this exhibition, MMK defines the 1990s as an era of individualism and self-determined style, with fashion and photography providing a personal/visual language to express that new lifestyle. He pointed out that he was trying to find out. The decade spawned a new generation focused on personal identity, individualism, and self-defined style, and a new conception of physicality was celebrated in the world's major cities, including London, New York, Tokyo, Berlin and Paris. . They saw the need to overcome the overly artificial images of ready-to-wear, haute couture, and glossy fashion magazines, and replace youth culture with 'real life' photography. They abandoned the notion of "group beauty" and tried to ignore gender differences and other social conventions. At the venue, a wide range of programs such as about 200 photographic works, original documents, and live events were exhibited/held, and it was introduced that fashion design, photography, and art have developed while mutually influencing each other.
This book contains a wealth of photographs taken by photographers and designers in tandem with advertising campaigns in the 90s, representative photo series from magazines of that era, and essays. It is a very significant material accompanying a historical exhibition that summarizes the fashion, fashion photography, and culture of the 90s.
Artists
Anders Edström/Ayzit Bostan/Bernadette Corporation/BLESS/Colier Schorr/Comme des Garcons/Corinne Day/Cris Moor/Helmut Lang/ Inez van Lamsweerde & Vinoodh Matadin/Jason Evans/Juergen Teller/Kostas Murkudis/Maria Cornejo/Mark Borthwick/Martin Margiela/M /M (Paris) /Nigel Shafran/Susan Cianciolo/Vanessa Beecroft/Walter Van Beirendonck/Wolfgang Tillmans/Yohji Yamamoto
NOT IN FASHION: Fashion and Photography in the 90s
www.mmk.art/en/whats-on/not-in-fashion
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Title: Not in Fashion: Photography and Fashion in the 90s
Artist: Various
Kerber Verlag, 2011
Soft cover with flaps, perfect binding
300 x 240 x 26 mm
319 pages
Text in English
First edition