In this article we introduce a 2006 masterpiece filled with “meticulously planned coincidences”, together with the guidebook that unpacks how it was made.
Who is Jason Fulford?
Jason Fulford is an American photographer born in 1973. A co-founder of the publishing house J&L Books, he is active not only as a photographer but also as an editor, designer and educator. His work is defined by a consistently multifaceted exploration of photography as a visual language.
The book introduced here is his third photobook, published in 2006. Composed of photographs taken around the world between 1997 and 2005, it is edited with a freedom that crosses genres and narratives.

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“I like the idea that a meticulously planned event can still remain unpredictable.” |
Reading it, you may feel as though several different books were packed into a single volume. With every turn of the page, past memories and unknown stories rise up and slip away again — a strange, floating sensation. This sequence of fragments, left open to the viewer’s interpretation, reminds us that the very reticence of photography can speak of the world all the more richly.

The booklet Notes on Fulford’s RAISING FROGS FOR $ $ $, published in 2011, is positioned as a guidebook to the photobook above — a precious document offering glimpses into Fulford’s editorial thinking and working process.
Packed with practical clues about the editing and sequencing of photobooks, it is a valuable read for anyone aspiring to make photobooks, or studying them for educational or research purposes.
Recommended for
- Those interested in making photobooks
- Those interested in photographic sequencing and structure
- Anyone intrigued by the idea of photography as a visual language
Purchase here: View the product page
