ORDER ─ Óscar Monzón

A photobook examining how advertising images permeate urban life, shaping not only appearances but behaviour itself.

ORDER is a photobook by Spanish photographer Óscar Monzón. Working from the hypothesis that advertising imagery influences not only the way people dress but also the way they act in the city, Monzón photographed major metropolitan centres around the world between 2014 and 2019. Shot in a direct style that draws on the tradition of street photography, the images explore the relationship between people and the advertising-saturated environments they inhabit. In these scenes, advertisement and reality occasionally fall out of sync, giving rise to unexpected meanings and fleeting moments of dissonance.

Created several years after KARMA, the book with which Monzón received the Paris Photo–Aperture Foundation First Book Award in 2013, ORDER continues to direct a sharp gaze toward contemporary society while doing so through an even more refined structure and method. The cities photographed here include New York, Tokyo, Hong Kong, Berlin, Rome and Madrid.

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Title: ORDER
Artist: Óscar Monzón
Publisher: RVB Books, 2021
Format: Softcover
Size: 400 × 245 mm
Pages: 120
Language: English
Edition: First edition
ISBN: 9782492175127