What is this? T–Shirt by PUGMENT

Campaign T-shirt by Japanese fashion brand PUGMENT.

Since its establishment in 2014, PUGMENT has focused on the relationship between people and the image of fashion, and has been presenting clothes that encourage a different perspective on existing values, environments, and information. This work is also a simple T-shirt with a slogan printed on the chest, but a logo reminiscent of a tag is printed on the back of the neck, encouraging the wearer to think independently while wearing it.

"People who question everything. People who keep a sense of humor. People who know the joy of discovery. People who decide the answers for themselves. "What is this?" is a slogan aimed at all people with such creativity, to encourage them to have a different perspective on existing values, environments, and information. The message it conveys is that creativity is born from discoveries and questions, that it is present in everyday life, and that it is open to everyone, not just creators." - PUGMENT

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Title: What is this? T–Shirt
Artist: PUGMENT
Produced in 2021
Silkscreen print, 100% cotton
Body color: white
Made in Japan
Size | S/M/L/XL
¥6,000 + tax

100% cotton. Silkscreen print. Made in Japan.

Back length / Body width / Shoulder width / Sleeve length
S | 66cm / 49m / 44cm / 19cm
M | 70cm / 52m / 47cm / 20cm
L | 74cm / 55m / 50cm / 22cm
XL | 78cm / 58m / 53cm / 24cm